CONCEPT
The Rice Experience
The Rice Experience is a sensory journey by perfumer Daniel Pescio, inspired by his 2019 art residency at Villa Kujoyama in Kyoto. During a visit to Aso, Kumamoto, he encountered the rare Milky Queen rice, which sparked his exploration of the aromas, textures, and emotions that rice evokes. Captivated by this essential element of Japanese life, he embarked on a journey to explore its cultural significance.
From sun-dried rice stalks reminiscent of the citrusy Petitgrain Bigarade to the soft, cloud-like texture of rice expressed through notes like sandalwood, rose molecules, hay, and jasmine molecules, Pescio translates the essence of rice into fragrance. To balance these airy notes, he grounds his composition with earthy elements—iris, vetiver, angelica, and carrot roots—echoing the richness of the soil that nurtures rice.
His exploration naturally extended to sake, a symbol of Japanese heritage. Partnering with Gekkeikan, one of Japan’s oldest sake breweries, he created a distinctive Sake Perfume, blending tradition with olfactory artistry.
INFORMATION
The Rice Experience
This exhibition unveils the fragrances created through the exploration of rice. Inspired by the history of rice and its deep connection to Japanese culture, Pescio embarks on a project exploring the scent, texture, and the emotions it evokes.
[Dates]April 13 (Sun) – April 27 (Sun), 2025
[Time]10:00-17:00
[Location]ei-to MAP
[Admission Fee]Free
Experience
Perfume to Drink
Pescio will create a custom-blended aromatic beverage based on participants’ preferences and physical condition. Under the Fragrance Tree, which releases various scents, guests will immerse themselves in a moment of heightened senses, experiencing the intangible artistry of scent.
[Dates]April 19 (Sat), 20 (Sun)
[Time]1pm to 4pm (Experience takes around 10 minutes per person)
[Capacity]30 participants per day
[Location]ei-to schoolyard MAP
Reservations：Please click "Reservations" below and submit your name, number of people, and preferred date. Same-day registration may be available if there are open spots. The event will proceed rain or shine.
Reservations
Workshop
Perfume making Workshop
Pescio will listen to participants' preferences and conditions, and provide specially blended aromatic drinks. Under the "Fragrance Tree," surrender yourself to a moment when your five senses are heightened, and experience a moment of formless art.
[Dates]April 15 (Tue) & 20 (Sun)
[Time]① Morning Session: 10:00 AM – 12:00 PM ② Afternoon Session: 1:00 PM – 3:00 PM
[Capacity]8 participants per session (Minimum number of participants: 4)
[Participation Fee]13,000 yen (to be paid on-site)
[Location]ei-to 3F Exhibition Room MAP
Reservations: Please click "Reservations" below and submit your name, number of people, and preferred date. No same-day registration accepted.
Reservations
ARTIST
Daniel Pescio
Perfumer
Daniel Pescio, a Brazilian-born independent perfumer and olfactory artist, has lived and worked in France for over 30 years, collaborating in cities such as Paris, Avignon, Marseille, and Lyon, as well as in Japan, Hungary, and Brazil. A graduate of the renowned Institut Supérieur International du Parfum (ISIPCA) in Versailles, he has contributed to prestigious brands, including Chanel, Dior, Tom Ford, Prada, Hermès, and Serge Lutens.
In 2010, Pescio joined Éditions de Parfums Frédéric Malle as a retail and training manager, supporting the brand’s growth. The following year, he founded his own company, focusing on fragrance creation and sensory education, including teaching children through synesthetic experiences. As a perfume expert, he gives lectures and conducts training sessions worldwide.
His deep connection with Japanese culture began in 2018 after completing Kōdō (the Japanese incense ceremony) training at the Shino-ryū School in Nagoya. His Kōdō-inspired project earned him an art residency at Villa Kujoyama in Kyoto, where he began exhibiting his work in Japan and France.
Pescio’s creations explore synesthesia and the ephemeral nature of scents, weaving together fragrance, emotion, and intuition. He draws inspiration from Japanese traditions such as Zen, tea ceremony, sake, tatami, and cuisine, seeing scent as a reflection of landscapes and vibrations that evoke profound meanings beyond the tangible.
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Collaborating artist: Ryuji Onari
A Yokoyama-born lacquer artist based in Kyoto. After an extended stay in France, he decided to take a sculptural approach to studying living organisms. Through traditional Japanese lacquer, he explores the dynamic interplay between society and nature.
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